Designing up the Confidence Curve

Do you want to increase the likelihood that your design will be successful? Consider following a novel use of the “confidence curve” for from initial idea or problem statement to launch.

This model uses the principles of confidence curves in the context of design. In this paradigm, the confidence curve includes both internal and external validation, as well as, qualitative and quantitative testing. As you move up each phase of the curve, you validate your hypothesis and increase your confidence that your design will be successful with your users.

This session provides an overview of the design confidence curve as well as a case study that illustrates how it has been effectively used at place like Audible and Alibaba for building products that are more likely to win with customers.

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Location: Atlantic 3 Date: August 16, 2019 Time: 11:30 am - 12:00 pm photo of Yohanes Fresgi

Yohanes Frezgi
Product Manager • Alibaba