Digital Transformation is not about applying the latest trending technology to your company’s value proposition out of fear of falling behind. Instead, it’s an overarching strategy with measurable milestones for reshaping the way that the business runs in order to provide a better customer experience. This requires senior leadership, product owners and cross-functional teams to evolve their corporate culture into one where collaboration, rapid experimentation, and process optimization is the norm. This talk provides a theoretical foundation along with practical techniques for the implementation of real Digital Transformation.
- How to approach planning for platform/product suite roll-outs
- How business model disruption happens in the digital age
- Tips for product managers to galvanize UX resources to think “big picture”
- What UX designers need to know to go beyond wireframe responsibilities
Author of “UX Strategy”