In their Day 2 workshop, Geoff and Bill present a high-level vision of a process that combines components of user experience, beautiful design and brand vision. This workshop builds from that vision with tangible, reproducible activities. Participants will benefit from lessons learned from projects at Blink UX and begin forming their own ideas and strategies around the process.
The instruction and interactivity includes how to:
- Incorporate research evidence in the product direction
- Create a common vision using user research and business aspirations. This includes value propositions, UX pillars, design principles and voice/tone/feel
- Use a framework document to bridge user experience and business goals
- Prioritize design efforts for subsequent product releases